ui/ux design
Smarter rides, warmer feel.
The goal was to design a friendly, user-centered taxi app that empowers riders and drivers with personalized options, clear communication, and real-time updates to make every ride smooth, safe, and enjoyable.
Timeline
From explorations to final designs in 3 weeks.
Background
A to B is designed to create a warm and reliable ride experience that puts both riders and drivers first. With an intuitive interface and personalized features, the app simplifies urban travel by offering real-time driver selection, direct communication, and transparent pricing. It aims to build trust and comfort, making every journey feel like a positive connection rather than just a ride.
This category details the step-by-step approach taken during the project, including research, planning, design, development, testing, and optimization phases.
Research & Planning
Conducted research to understand urban travelers’ needs, frustrations, and preferences. Defined user personas and mapped key journeys to prioritize features like driver selection, real-time tracking, and seamless communication.
Design & Prototyping
Designed clear, friendly interfaces with a black, white, and light grey palette for easy navigation. Developed interactive prototypes in Figma and iteratively refined them based on user feedback to enhance usability and driver-rider connection.
Implementation
Built a functional app prototype in Figma, emphasizing seamless ride booking and driver selection. Focused on clear availability indicators and real-time updates, prioritizing features based on user feedback from testing.
Testing & Optimization
Tested A to B app as part of course work, gathering feedback from mentors and peers. Refined booking flows, driver selection, and real-time status updates to create a smooth and reliable user experience.
The resulting A to B app delivers a seamless and reliable ride experience, putting users in control with easy booking, real-time driver updates, and personalized options—all designed to make urban travel stress-free and efficient.
Real-Time Location Tracking
An interactive map with a clear “Where are you now?” prompt and location indicator helps users stay aware of their current position for a smoother, stress-free ride.
Driver Profiles & Personalization
Users can easily browse driver profiles, see availability, and select personalized options like silent rides or bulky luggage for a comfortable, tailored experience.
Easy Driver Selection & Personalization
Large, tappable driver cards with clear highlights let users quickly choose their preferred driver with ease and confidence.
Here, the outcomes and achievements of the project are highlighted, including user feedback, adoption rates, and industry recognition.
Increased Efficiency
Users found A to B’s clear driver tracking and easy ride options saved time and improved travel efficiency during the course project.
Positive User Feedback
Course feedback praised A to B’s simple design and ride options.
Growing User Base
A to B gained interest for easy driver selection, clear tracking, and personalized rides.