ui/ux design
Redefining travel with family-first design
Created an app enhancing urban travel with personalized driver choices, ride options, and real-time tracking for stress-free journeys.
Timeline
From explorations to final designs in 4 weeks.
Background
Easy Travel was designed to make urban rides more comfortable and reliable, especially for users with specific needs. By offering personalized driver selection, clear communication, and real-time updates, the app aims to transform everyday travel into a smooth, stress-free experience.
The Easy Travel app delivers a smooth, personalized ride experience, helping users navigate urban travel with ease and confidence.
Intelligent Scheduling
Easily navigate your options with clear, color-coded selections and personalized getaway deals tailored to your preferences.
Smart Travel Choices
Users can quickly switch between flights, rides, and buses with clear highlights and access personalized getaway deals based on their preferences.
Tailored Trip Setup
Effortlessly customize your ride with options for infant and toddler seats, strollers, luggage, and group size—ensuring every journey fits your needs.
This category details the step-by-step approach taken during the project, including research, planning, design, development, testing, and optimization phases.
Research & Planning
Drew from real travel frustrations and peer feedback to define key user needs—clear communication, reliable drivers, and language options—shaping a more thoughtful ride-booking experience.
Design & Prototyping
Designed a clear, user-friendly interface that supports stress-free travel planning. Built interactive prototypes in Figma featuring tools like driver selection and extra luggage options. Iteratively refined designs through mentor feedback to enhance clarity, comfort, and ease of navigation.
Development & Implementation
Developed a detailed Figma prototype centered on stress-free travel planning, clear navigation, and location-based services. Key features like real-time driver updates, luggage and child seat options, and language-matching for drivers were implemented to support diverse user needs. Prioritized a smooth, intuitive user flow and consistent visual design to reflect ease, clarity, and personalization throughout the experience.
Testing & Optimization
Tested the app with mentors and peers during the course, collecting feedback on usability and accessibility. Iteratively improved navigation and interface clarity for a smoother travel planning experience.
Here, the outcomes and achievements of the project are highlighted, including user feedback, adoption rates, and industry recognition.
Increased Efficiency
Easy Travel App increases efficiency by simplifying booking and organizing transport and activities in one streamlined interface. This reduces user effort and speeds up trip management for a hassle-free experience.
Positive User Feedback
Course feedback praised Easy Travel App’s simple ride options and personalized trip planning features. Users appreciated how the clear layout and real-time info made navigating travel easier and less stressful.
Growing User Base
Positive feedback from peers and mentors highlighted the app’s clear design and user-friendly trip planning features, indicating strong potential for real-world use.